event marketing Tag

28 Jan 5 Simple Ways to Get More Referrals for Your Business

Having a referral program is one of the most effective and affordable ways to get qualified prospects into your shop. Moreover, it is a surefire technique to get the most enthusiastic prospects since they probably found their way to you with the help of a raving client of yours. But how do you turn word of mouth into a valuable...

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27 Jul 3 Reasons to Use Data.com

When I first started organizing MSP networking events, I had to get creative to drive registration. I utilized a database tool called Jigsaw to access new MSP contacts in various geographic areas, who I then invited to my events via cold calling and email. A couple months later, Salesforce acquired Jigsaw and has since nurtured and improved the company greatly....

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13 Jul 3 Secrets to Driving an Awesome Event Show Up Rate

Event marketing is one of the most effective ways to physically reach new prospects, connect with current clients, and promote your business in a fresh and interesting way. One of the tricky things about event marketing is actually getting people to show up to your event. Emergencies crop up, or something of higher priority arises, but very frequently, people tend...

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17 Dec Three Surefire Tactics to Boost Your Event Attendance

Call it what you will -- live marketing, engagement marketing, or participatory marketing -- but event marketing is one of the most effective tools a company can use to engage prospective customers. In a world full of over-communicative emails, television, and banner ads, standing out with an educational event that both informs and entices is priceless. Half the battle, however,...

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