Marketing Tag

21 Feb The Power of Peer Groups: How One MSP Gives Back to the MSP Community

Editor’s Note: Nathan Austin, VP of Business Development at Mytech Partners, discusses his involvement with the HTG community and how the peer group has added tremendous value to the Mytech organization. Nathan also shares his experience leading the HTG program, Building a Sales Engine, where he coaches MSPs in theory and practical experience around creating a top notch sales organization. Ted...

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08 Dec Six Reasons You Need to Document Your Recruitment Process

Hiring and keeping the right kinds of talent can be a tricky hurdle to overcome for many MSP owners. Financial resources, competitiveness of the labor market and location can determine how difficult it might be to replace that employee who just gave their notice. When we asked our eFolder partners last year what their biggest business challenges were, a big...

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01 Dec How to Mine Your Existing Client Base for Your Future

Many businesses looking to expand are trying to do so by consistently growing their client base. While this is one great way to grow a company, MSP owners should never forget that their filing cabinets are likely already full of leads that have a much higher potential to buy more services -  because they are existing clients. Cultivating new clients...

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29 Nov eFolder Partner Interview featuring Willie Kerns

Editor’s Note: Willie Kerns, CEO of SmartPath Technologies and eFolder host, Ted Hulsy, chat about the changes that come with a maturing MSP, such as adjusting internal processes, growing marketing efforts, and building vendor relationships in order to continue to scale your business and profitability. Ted Hulsy:  Today we are joined by Willie Kerns who is CEO and owner of SmartPath...

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24 Nov Peer Groups and Marketing Accountability

In an eFolder blog post last week we explored the many benefits of joining an MSP peer group and why both business owners and various departments across your company should take advantage of working with fellow MSPs. Despite the daily operational challenges that IT Providers face, marketing in particular can turn into a struggle for business owners who are trying...

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15 Nov Six Reasons You Should be Doing More Tradeshow Marketing

The eFolder team just got back from a week at IT Nation, hosted by ConnectWise in Orlando, FL. This is our biggest channel tradeshow of the year and one that the Community Team and Channel Development Team begin planning months in advance to ensure the team is prepared to tackle the inevitable jam packed three days full of networking, socializing,...

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10 Nov What is OML 1 and How Do You Get to OML 2?

In an eFolder blog post last week, we introduced the concept of Operational Maturity Levels and what this means for MSPs’ business models. This evaluation framework, invented by Service Leadership Inc (SLI), helps business owners understand the effectiveness of their management styles and what to adjust to advance their business both operationally and financially. While there are five operational maturity levels...

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07 Nov eFolder Partner Interview featuring Phillip Long

Editor’s Note: Phillip Long, CEO of Business Information Solutions and Ted Hulsy, VP of Marketing at eFolder, discuss Long’s methods of implementing excellent client service techniques for his MSP clients in order to provide the “Ritz Carlton experience." They also dive into various lead generation marketing tactics and best practices, such as lunch and learns, that Long has had great...

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