Marketing

22 Mar Community Catch-Up: An Interview with Amy Hodge, Senior Director of Community for ConnectWise

Editor’s Note: “There go my people, I must follow them for I am their leader” - Mahatma Ghandi. Amy Hodge, Senior Director of Community for ConnectWise, uses these words to guide her vision of community as a leader of the ConnectWise team. Amy shares her philosophy for bringing value to their MSP partners by creating varied resources to ensure their...

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14 Mar Four Reasons Why You Should Be Doing Client Testimonials

Last year we had the pleasure of doing a joint webinar with Robin Robins, one of the IT channel’s leading sales and marketing consultants. The webinar, How to Attract More High-Quality Prospects to Your IT Services Business in a Month Than Most Providers Get in a Year, discussed different sales and marketing strategies designed to help MSPs grow their client base and...

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07 Mar Providing a Level of Accountability: An Interview with HTG Founder, Arlin Sorensen

Editor’s Note: “Running a small business is like living alone on an island — you can’t talk to your employees and you can’t talk to your clients,” says Arlin Sorensen, CEO of HTG. Sorenson created a leading IT Channel peer group to help MSP business owners combat those roadblocks. During this episode, he shares how HTG aims to help MSPs...

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01 Mar Growing vs Evolving: MSP Business Owner Zach Mesel’s Journey Through the MSP Space

Editor’s Note: Zach Mesel, President of Wooden Spoon Technologies, shares how adding a business partner, changing his mindset when evaluating potential new clients, and improving his employee recruitment skills have all contributed to his new philosophy of “evolving,” rather than merely “growing,” his MSP. Ted Hulsy:  Zach, thanks for making the time today. Zach Mesel:  Thanks Ted. Ted Hulsy:  Why don’t you start...

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21 Feb The Power of Peer Groups: How One MSP Gives Back to the MSP Community

Editor’s Note: Nathan Austin, VP of Business Development at Mytech Partners, discusses his involvement with the HTG community and how the peer group has added tremendous value to the Mytech organization. Nathan also shares his experience leading the HTG program, Building a Sales Engine, where he coaches MSPs in theory and practical experience around creating a top notch sales organization. Ted...

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13 Feb How One MSP Strives to Differentiate His Business: A Partner Interview with Eric Rieger

Editor’s Note: Eric Rieger, President of WEBIT Services - a self-proclaimed non-traditional MSP, shares how he achieves his goal of differentiating his business from that of other managed service providers by standing out from the pack and establishing his “why.” Rieger also opens up about his open-book management style and how he is trying to mold his employees into highly...

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02 Feb What Does “Best-in-Class-Profitability” Look Like?

Recently this blog explored the concept of OML, or “Operational Maturity Level”, a classification system developed by Service Leadership Inc. (SLI) with a set of benchmarks to determine where a business finds itself in a standard growth cycle. One way to answer the question posed in this blog title, is to note that one becomes “best in class” by raising one's OML. This...

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31 Jan Three Important Traits of an OML 3 MSP

In an earlier eFolder blog post, we introduced the concept of Operational Maturity Levels and how MSPs’ business models fit into this framework. This evaluation framework, created by Service Leadership Inc. (SLI), helps business owners understand the effectiveness of their leadership styles and how adjustments can be made to advance their business both operationally and financially. While there are five Operational...

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08 Dec Six Reasons You Need to Document Your Recruitment Process

Hiring and keeping the right kinds of talent can be a tricky hurdle to overcome for many MSP owners. Financial resources, competitiveness of the labor market and location can determine how difficult it might be to replace that employee who just gave their notice. When we asked our eFolder partners last year what their biggest business challenges were, a big...

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