General

22 Mar Community Catch-Up: An Interview with Amy Hodge, Senior Director of Community for ConnectWise

Editor’s Note: “There go my people, I must follow them for I am their leader” - Mahatma Ghandi. Amy Hodge, Senior Director of Community for ConnectWise, uses these words to guide her vision of community as a leader of the ConnectWise team. Amy shares her philosophy for bringing value to their MSP partners by creating varied resources to ensure their...

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14 Mar Four Reasons Why You Should Be Doing Client Testimonials

Last year we had the pleasure of doing a joint webinar with Robin Robins, one of the IT channel’s leading sales and marketing consultants. The webinar, How to Attract More High-Quality Prospects to Your IT Services Business in a Month Than Most Providers Get in a Year, discussed different sales and marketing strategies designed to help MSPs grow their client base and...

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07 Mar Providing a Level of Accountability: An Interview with HTG Founder, Arlin Sorensen

Editor’s Note: “Running a small business is like living alone on an island — you can’t talk to your employees and you can’t talk to your clients,” says Arlin Sorensen, CEO of HTG. Sorenson created a leading IT Channel peer group to help MSP business owners combat those roadblocks. During this episode, he shares how HTG aims to help MSPs...

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02 Feb What Does “Best-in-Class-Profitability” Look Like?

Recently this blog explored the concept of OML, or “Operational Maturity Level”, a classification system developed by Service Leadership Inc. (SLI) with a set of benchmarks to determine where a business finds itself in a standard growth cycle. One way to answer the question posed in this blog title, is to note that one becomes “best in class” by raising one's OML. This...

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24 Nov Peer Groups and Marketing Accountability

In an eFolder blog post last week we explored the many benefits of joining an MSP peer group and why both business owners and various departments across your company should take advantage of working with fellow MSPs. Despite the daily operational challenges that IT Providers face, marketing in particular can turn into a struggle for business owners who are trying...

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22 Nov eFolder Partner Interview featuring Joe Pannone

Editor’s Note: Joe Pannone, CEO of Forza Technology, and Ted Hulsy, VP Marketing at eFolder, discuss how Joe pivoted from a MSP business model to becoming an application developer, creating two free dashboard applications that provide insight to fellow MSPs on how to use their ConnectWise and Kaseya data to better improve their daily operations and profitability. Ted Hulsy:  Joe, thanks...

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17 Nov Leadership Development with HTG Service Exec Groups

Rome was not built in a day and neither is a premium MSP business. When looking to stay competitive in an increasingly crowded market, it can be incredibly beneficial for business owners to learn from peers how best to develop their leadership and management skills. While there are several peer groups and networking events available to the MSP community, one...

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15 Nov Six Reasons You Should be Doing More Tradeshow Marketing

The eFolder team just got back from a week at IT Nation, hosted by ConnectWise in Orlando, FL. This is our biggest channel tradeshow of the year and one that the Community Team and Channel Development Team begin planning months in advance to ensure the team is prepared to tackle the inevitable jam packed three days full of networking, socializing,...

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