eFolder Blog

05 Oct The Missing Story: Hurricane Matthew, the Media and Business Continuity

A few readers may recall the days when all hurricanes were female and “disaster recovery” had nothing to do with digital networks. For those who cannot recall those days, not a great deal of imagination is required: simply alter Hurricane Matthew's gender – call him Matilda or something – and follow the news coverage, because nothing else has changed much. This...

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04 Oct Growth vs. Evolution…What Does That Mean?

Many influences in the IT channel, from vendors to managed services providers, have felt a continual need to grow. Vendors, other MSPs and peer groups are encouraging MSPs to grow larger by boosting their sales, taking on more clients, and hiring more staff. From the increased revenue to more opportunities, there are many reasons that are attractive for growing larger. However,...

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30 Sep Anchor 2.5.2: Three of the Most Exciting New Features

It’s been a busy week at eFolder. Our product management and development teams have been hard at work bringing new and much requested features to our Anchor product. As an increasing number of computers are affected by ransomware and other forms of debilitating malware each year, it’s vital that we keep our products (and thus your clients) competitive against major...

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29 Sep 4 Best Practices for Your MSP’s Facebook Strategy

Establishing an online presence for your MSP business is detrimental in your efforts to influence how prospects and clients perceive your company. Building a profile on any of today’s popular social media platforms seems easy, fast and cheap. Yet, the key to successfully distinguishing yourself from your competition online includes a lot more effort than just getting a company profile...

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28 Sep Fork IT! One Partner Takes a Stab at the SMB with 3 Prongs of Anchor File Sync

When Walser Technology Group first presented Anchor file sync to clients, it was described as being “similar to Dropbox,” but Marty Calvert, Walser's Senior Solutions Engineer, says they don’t do that anymore. “Anchor is so much more than that.” eFolder is used to listening to partners tell us what they need. Our entire product line is based on doing just that....

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27 Sep 3 Important Steps to Grow and Scale Your Sales Organization

Nate Austin, VP of Business Development at Mytech Partners, has given a tremendous amount of time and value to the HTG community. Mytech is a long time member of HTG peer groups, but over the last year Nate has been leading a sales program within HTG called Building a Sales Engine (BASE). The goal of this program is to be...

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23 Sep 3 Reasons Why MSPs Should Use White Label Products

Successful MSPs don’t just offer managed IT services. They have a brand that they’ve built and maintain that clients have come to know and respect. While having a sleek, branded website and eye-catching business cards are both important aspects of building a brand, having products that align with your “brand umbrella” and fit in perfectly alongside your other offerings is...

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19 Sep At the Big Heart of the MSP Valuation Question

When Arlin Sorensen, HTG's CEO, talks about “the channel,” he uses a lot of numbers but he is always talking about people. For Arlin, the MSP business model was not primarily a trend that emerged from the maelstrom of technological change of the last few decades to connect IT products and services to market needs. Arlin knows that MSPs arose...

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