eFolder Blog

29 Apr Know Your Prospect Targeting Tools – NAICS and SIC Codes

When building up your prospect database, it’s helpful to know what your target audience’s NAICS and SIC codes are. But what do those even mean? The North American Industry Classification System (NAICS) classifies business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. economy. These 6-digit codes define businesses based on the activities in which...

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28 Apr Learn How eFolder Helps One MSP Sleep Better at Night

In an increasingly crowded market, many MSP business owners see the need to expand their current product portfolio to stay competitive. But evaluating what services to offer and how to bundle and price them can be tricky. A Leap Ahead IT, a Sacramento-based eFolder partner, had to answer similar questions on the path to growing their MSP business. The six-person-strong team...

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27 Apr What is Selective Sync?

To understand selective sync, you need to understand why file sync is a good thing — and when it can become too much of a good thing. Anyone who shared files before can understand why file sync has been so successful. Files were (and often still are) shared by email, disc or zip drive, then downloaded, saved and edited locally and...

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26 Apr 4 Ways to Sell Against Free Consumer-Grade File Sync Services

One of the most difficult conversations a managed service provider can have is attempting to sell a business grade file sync service. Often times your client sees that you are just trying to sell them something when they can get, what they think is a perfectly good alternative, for free. “It’s a conversation I didn’t plan ahead of time with a...

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25 Apr 3 MSP Owner LinkedIn Profiles You Should Check Out

If there is one social media platform that is essential to your business’s growth, it’s LinkedIn. Whether you are mining for prospects, connecting with potential business partners, or recruiting for new employees, LinkedIn has proven to be a consistently valuable tool for marketers and business owners of every industry. But just like anything in life, you get out of it...

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21 Apr 7 Reasons to Use LinkedIn for Prospecting

You probably have heard all too often how LinkedIn can help grow your business in many ways. Whether you leverage it for marketing purposes or as an additional tool for your sales team, there are a variety of benefits LinkedIn can provide for you. In fact, if you are lacking the time to build a presence on Facebook or Twitter,...

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19 Apr 6 Tips to Reach Millennial Recruits

The Millennial Generation, commonly defined as anyone born from the early 1980s to the late 1990s, grew up with more accessible technology than anyone else. As such, they are more tech savvy and have different opinions on how their budding careers should fit into their busy lifestyle. By 2020, millennials will make up 50% of the workforce, so for any...

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18 Apr 3 Technology Trends Affecting MSP Clients’ Businesses Today

Chances are, if a small- or medium-sized business outsources its IT infrastructure to a managed service provider, that business owner is somewhat tech-savvy. They understand the necessity of backing up and protecting company data, as well as using different software tools to streamline business operations. But there are always new tools and processes being introduced that your clients can use...

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15 Apr centrexIT Brings Purpose-Built File Sync to Frustrated Clients

Most business owners lack the time and expertise required to keep current on the rapidly changing technology that affects their growing business. As San Diego’s leader in business IT, centrexIT has the experience and expertise to properly analyze, evaluate, and custom-tailor an IT strategy for its clients, which includes eFolder Anchor. Before partnering with eFolder, centrexIT President Eric Rockwell was deploying...

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14 Apr How to Stay Effective While Living a Busy Lifestyle

Once a month, members of the eFolder Marketing Team meet to discuss a book together. It’s never harmful to learn something new and the eFolder Book Club was founded as a way to come together as a team to discuss a different, insightful read each month and to develop together professionally. Over the last several weeks, we read Steven Covey’s...

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