Three Surefire Tactics to Boost Your Event Attendance

Call it what you will — live marketing, engagement marketing, or participatory marketing — but event marketing is one of the most effective tools a company can use to engage prospective customers. In a world full of over-communicative emails, television, and banner ads, standing out with an educational event that both informs and entices is priceless. Half the battle, however, is first getting people to attend. . . . → Continue reading Three Surefire Tactics to Boost Your Event Attendance

What We’ve Learned from Robin Robins

eFolder has been fortunate enough to be involved with several of Robin Robins’ excellent training events, helping MSPs better market themselves and grow their businesses. Over the course of the fall 2014, we sponsored her IT Marketing Roadshow series, hitting Los Angeles, Chicago, Orlando, Boston, and Washington D.C. with two-day workshops full of helpful content and inspiring speakers. Robins’ IT Marketing Roadshow, like most of her events, is targeted to MSPs and VARs, but over the years, eFolder itself has been able to take away just as much advice as our partners in the audience. . . . → Continue reading What We’ve Learned from Robin Robins

Anchor v2.2.0 Release Notes

Anchor v2.2.0 – Network Shares, Rename Team Shares, Customizable Email Templates for Shares, 256-bit AES Encryption, and more . . . → Continue reading Anchor v2.2.0 Release Notes

How the Cloud Made #BayAreaStorm Just Another Day at the Office

As a business, you have responsibilities to your clients and customers, come rain or shine, so how do you turn a lost day into a highly productive one? Here’s how Cloud and Mobile technology can keep you going when the weather outside is frightful. . . . → Continue reading How the Cloud Made #BayAreaStorm Just Another Day at the Office

Features for the Win

Much has been made of companies like Microsoft, Dropbox, and Box blowing the caps off the amount of storage space that comes included with their business solutions in recent months. Much overlooked has been the lack of features and the limitations placed on the size or number of files ”unlimited” storage can actually store. . . . → Continue reading Features for the Win

Safe, Sound, and Sold

Consumer-grade applications like Dropbox have changed the way employees see file sharing and collaboration. They’re faster, have fewer limitations than email, and automatic, but what users weren’t seeing were the chances of their files leaking. boxIT needed a partner that was as user-friendly as Dropbox, but wouldn’t put files in harm’s way through accidental syncs with an employee’s personal device – devices that aren’t typically as secure as a company owned phone or computer. . . . → Continue reading Safe, Sound, and Sold

Microsoft+Dropbox: What’s in it for You?

The partnership between Dropbox and Microsoft has been billed as a surprise since the early November day in which it was announced. It’s true that OneDrive and Dropbox are competitive products, but Dropbox and Office 365 actually work together well – as countless Word, Excel, and Powerpoint users save and share their files in Dropbox. . . . → Continue reading Microsoft+Dropbox: What’s in it for You?

Why eFolder is Thankful for its (Awesome) Partners

We’re feeling the holiday spirit here at eFolder, and with American Thanksgiving only a few days away, we thought it would be fun to share the top 6 reasons that we’re thankful for each and every partner we serve. . . . → Continue reading Why eFolder is Thankful for its (Awesome) Partners

Top 5 Takeaways from the eFolder Partner Panel at IT Nation 2014

The trio of Robert Kyslinger, Scott Spatz, and Dave Shaffer led a terrific, insightful panel called “How to Market and Build Your Business-Grade File Sync Solution” at IT Nation last week. The focus was on building the brand of MSPs by doing more than just re-selling a file sync product to their clients, and how to compete with the big names like Dropbox in their market. . . . → Continue reading Top 5 Takeaways from the eFolder Partner Panel at IT Nation 2014

IT Nation 2014: That’s a Wrap

Just when you thought you couldn’t pack any more knowledge into your brain, the final day of IT Nation kicked off. In similar fashion to Day 2, there was no shortage of takeaways, but again we’ve managed to narrow our top takeaways to just three. . . . → Continue reading IT Nation 2014: That’s a Wrap