eFolder Blog

03 Jan One Partner Shares His Basic Strategies for Selling Business Continuity: An Interview with Farrell Lusher

Editor’s Note: Farrell Lusher, President of Stepfar Technology Group, shares his basic sales, marketing, and positioning strategies for selling business continuity and backup and disaster recovery solutions and his vision to scale his MSP to the next level. Ted Hulsy:  Farrell, thanks for making time for today’s conversation. Farrell Lusher:  Oh, it’s my pleasure. Ted Hulsy:  Why don’t you share a bit about...

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08 Dec Six Reasons You Need to Document Your Recruitment Process

Hiring and keeping the right kinds of talent can be a tricky hurdle to overcome for many MSP owners. Financial resources, competitiveness of the labor market and location can determine how difficult it might be to replace that employee who just gave their notice. When we asked our eFolder partners last year what their biggest business challenges were, a big...

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02 Dec Why You Should Keep Storage in Mind When BDR Shopping

An easy way to sabotage your data protection strategy is by deploying BDR appliances that can’t protect all of your clients’ data. Before choosing a BDR appliance, it is imperative that you sit down with your clients and carefully understand not only how much data they have today, but how much this volume of data could expand in the next...

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01 Dec How to Mine Your Existing Client Base for Your Future

Many businesses looking to expand are trying to do so by consistently growing their client base. While this is one great way to grow a company, MSP owners should never forget that their filing cabinets are likely already full of leads that have a much higher potential to buy more services -  because they are existing clients. Cultivating new clients...

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29 Nov eFolder Partner Interview featuring Willie Kerns

Editor’s Note: Willie Kerns, CEO of SmartPath Technologies and eFolder host, Ted Hulsy, chat about the changes that come with a maturing MSP, such as adjusting internal processes, growing marketing efforts, and building vendor relationships in order to continue to scale your business and profitability. Ted Hulsy:  Today we are joined by Willie Kerns who is CEO and owner of SmartPath...

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24 Nov Peer Groups and Marketing Accountability

In an eFolder blog post last week we explored the many benefits of joining an MSP peer group and why both business owners and various departments across your company should take advantage of working with fellow MSPs. Despite the daily operational challenges that IT Providers face, marketing in particular can turn into a struggle for business owners who are trying...

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22 Nov eFolder Partner Interview featuring Joe Pannone

Editor’s Note: Joe Pannone, CEO of Forza Technology, and Ted Hulsy, VP Marketing at eFolder, discuss how Joe pivoted from a MSP business model to becoming an application developer, creating two free dashboard applications that provide insight to fellow MSPs on how to use their ConnectWise and Kaseya data to better improve their daily operations and profitability. Ted Hulsy:  Joe, thanks...

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18 Nov Why You Need a Flexible BDR Solution

MSPs should look for a BDR solution that offers the option to either build your own BDR or buy a pre-configured appliance. While a lot of this is simply personal preference, there are concrete pros and cons to both. When building your own solution, you have flexibility in the hardware and software you choose; your choices aren’t dependent on a single...

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17 Nov Leadership Development with HTG Service Exec Groups

Rome was not built in a day and neither is a premium MSP business. When looking to stay competitive in an increasingly crowded market, it can be incredibly beneficial for business owners to learn from peers how best to develop their leadership and management skills. While there are several peer groups and networking events available to the MSP community, one...

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