Author: Taylor Johnson

14 Mar Four Reasons Why You Should Be Doing Client Testimonials

Last year we had the pleasure of doing a joint webinar with Robin Robins, one of the IT channel’s leading sales and marketing consultants. The webinar, How to Attract More High-Quality Prospects to Your IT Services Business in a Month Than Most Providers Get in a Year, discussed different sales and marketing strategies designed to help MSPs grow their client base and...

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16 Feb One-Two Punch: How Cisco Umbrella and Anchor Successfully Put Ransomware to Bed

Ransomware has become one of the most destructive forms of crime we’ve seen since the world was thrust online over twenty years ago. While the concept of cybercrime is nothing new – the first denial-of-service, or DoS, attack occurred in 2000 by a Canadian teenager – full-scale attacks have evolved from being a disruptive annoyance to a full-fledged, multibillion-dollar industry. In...

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08 Dec Six Reasons You Need to Document Your Recruitment Process

Hiring and keeping the right kinds of talent can be a tricky hurdle to overcome for many MSP owners. Financial resources, competitiveness of the labor market and location can determine how difficult it might be to replace that employee who just gave their notice. When we asked our eFolder partners last year what their biggest business challenges were, a big...

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02 Dec Why You Should Keep Storage in Mind When BDR Shopping

An easy way to sabotage your data protection strategy is by deploying BDR appliances that can’t protect all of your clients’ data. Before choosing a BDR appliance, it is imperative that you sit down with your clients and carefully understand not only how much data they have today, but how much this volume of data could expand in the next...

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01 Dec How to Mine Your Existing Client Base for Your Future

Many businesses looking to expand are trying to do so by consistently growing their client base. While this is one great way to grow a company, MSP owners should never forget that their filing cabinets are likely already full of leads that have a much higher potential to buy more services -  because they are existing clients. Cultivating new clients...

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24 Nov Peer Groups and Marketing Accountability

In an eFolder blog post last week we explored the many benefits of joining an MSP peer group and why both business owners and various departments across your company should take advantage of working with fellow MSPs. Despite the daily operational challenges that IT Providers face, marketing in particular can turn into a struggle for business owners who are trying...

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18 Nov Why You Need a Flexible BDR Solution

MSPs should look for a BDR solution that offers the option to either build your own BDR or buy a pre-configured appliance. While a lot of this is simply personal preference, there are concrete pros and cons to both. When building your own solution, you have flexibility in the hardware and software you choose; your choices aren’t dependent on a single...

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17 Nov Leadership Development with HTG Service Exec Groups

Rome was not built in a day and neither is a premium MSP business. When looking to stay competitive in an increasingly crowded market, it can be incredibly beneficial for business owners to learn from peers how best to develop their leadership and management skills. While there are several peer groups and networking events available to the MSP community, one...

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10 Nov What is OML 1 and How Do You Get to OML 2?

In an eFolder blog post last week, we introduced the concept of Operational Maturity Levels and what this means for MSPs’ business models. This evaluation framework, invented by Service Leadership Inc (SLI), helps business owners understand the effectiveness of their management styles and what to adjust to advance their business both operationally and financially. While there are five operational maturity levels...

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